Kim-Pong TAM 談儉邦
PhD HKU, 2006
Associate Professor

Tel +852 2358-7828
Fax +852 2335-0014
Email kevintam
Office Room 2351

Full CV
Acknowledging that mitigation of environmental problems requires changes in human behavior, Kim-Pong Tam is interested in developing psychological models that can be applied to effectively promote environmentally responsible actions. Specifically, his research has three focuses: (i) to investigate how people construe their relationship with the natural world, and the environmental conservation implications of this construal; (ii) to understand the social dynamics and the collectivistic motivations behind people's responses to environmental problems; and (iii) to explain cross-national variations regarding environmental attitude and pro-environmental behavior through theories and concepts from cross-cultural psychology. Tam is also interested in the dynamics of culture and psychology; he studies how people perceive their own culture, and the psychological implications of these perceptions. Tam received his PhD from the University of Hong Kong and is currently an associate professor at the Division of Social Science, The Hong Kong University of Science and Technology.
"Go Green with Psychology" Project:
Research Interests
  • Environmental psychology
    • human-nature relationship, mind attribution to nature, anthropomorphism of nature, pro-environmental behavior, conservation psychology, cross-national variations, cultural differences
  • Cultural psychology
    •  norm perception, cultural transmission, value socialization, cultural influence
Representative Publications
  • Environmental psychology
    • Leung, A. K-Y., Koh, K., & Tam, K-P. (2015). Being environmentally responsible: Cosmopolitan orientation predicts pro-environmental behaviors. Journal of Environmental Psychology, 43, 79-94.
    • Tam, K-P. (2015). Mind attribution to nature and pro-environmental behavior. Ecopsychology, 7, 87-95.
    • Tam, K-P. (2015). Are anthropomorphic persuasive appeals effective? The role of the recipient’s motivations. British Journal of Social Psychology, 54, 187-200.
    • Tam, K-P. (2014). Anthropomorphism of nature and efficacy in coping with the environmental crisis. Social Cognition, 32, 278-298.
    • Tam, K-P. (2013). Dispositional empathy with nature. Journal of Environmental Psychology, 35, 92-104.
    • Tam, K-P. (2013). Concepts and measures related to connection to nature: Similarities and differences. Journal of Environmental Psychology, 34, 64-78.
    • Tam, K-P., Lee, S-L., & Chao, M.M. (2013). Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature. Journal of Experimental Social Psychology, 49, 514-52.
  • Cultural psychology
    • Chan, H-W., & Tam, K-P. (2016). Understanding the lack of parent-child value similarity: The role of perceived norms in value socialization in immigrant families. Journal of Cross-Cultural Psychology, 47, 651-669.
    • Tam, K-P. (2015). Understanding intergenerational cultural transmission through the role of perceived norms. Journal of Cross-Cultural Psychology.
    • Tam, K-P., & Chan, H-W. (2015). Parents as cultural middlemen: The role of perceived norms in value socialization by ethnic minority parents. Journal of Cross-Cultural Psychology, 46, 489-507.
    • Tam, K-P., Lee, S-L., Kim, Y-H., Li, Y, & Chao, M.M. (2012). Intersubjective model of value transmission: Parents using perceived norms as reference when socializing children. Personality and Social Psychology Bulletin, 38, 1041-1052.
    • Tam, K-P., & Lee, S-L. (2010). What values do parents want to socialize in their children: The role of perceived normative values. Journal of Cross-Cultural Psychology, 41, 175-181.
    • Zou, X., Tam, K-P., Morris, M.W., Lee, S.L., Lau, I.Y.M., & Chiu, C.Y. (2009). Culture as common sense: Perceived consensus versus personal beliefs as mechanisms of cultural influence. Journal of Personality and Social Psychology, 97, 579-597.
Courses Taught
  • SOSC 1960: Discovering Mind and Behavior
  • SOSC 2210: Social Psychology
  • SOSC 3000D: Psychology of Environmental Sustainability